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Jouja Maamri

Head of Gulf Partnerships at Save The Children, Climate Philanthropy, WEF Global Shaper

Jouja is the Director of Impact at Regenerative Group, an impact investment fund investing in companies that enable a better and more sustainable world. She leads their impact measurement and management strategy across their portfolio. She has previously worked with organisations such as Foundervine, the US-UK Fulbright Commission and The Synergos Institute.

Jouja is active in encouraging youth participation in designing and advocating for climate solutions through policy-making and other avenues. She is the UK’s Delegate to the 2021 G7 Youth Summit where she will be representing the young people of the UK on issues of Climate & Environment. She is also a member of The Big Issue’s Climate Advisory Group where she advises on their Climate Solutions Fund.

Formerly a Young Europe Ambassador, she has worked alongside the 27 Ministers of European Affairs to shape discussions on the future of Europe. She also sits on the Sutton Trust’s Alumni Leadership Board and Social Finance’s Racial Equity Advisory Group. She is an Ambassador for the Young Trustees Movement and a Young Founding Member of Impact 100 London.

Jouja holds a BA in Political Science & Human Rights from Columbia University, an MSc in Migration Studies from the University of Oxford and is an alumna of SIT's International Honors Programme. She is a Fellow of the Royal Society of Arts.

Back to about
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Purpose-built for impact

There is need - and demand - for a comprehensive investment solution which takes impact and returns seriously. Snowball was created to make this type of investing available to everyone.

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Purpose-built for impact

Our business model is intentionally designed to create a positive outcome for our workers, investors, investee community and the environment around us.  
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Fairness

Our fees aren’t what you’d expect. We charge a simple flat fee, without a performance element. We call it “non-extractive finance”.

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Transparency

We openly share our learning and approach. We published the “warts and all” findings from an independent verification of our impact processes.

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Ownership

To guarantee mission-integrity and cement trust, the founders ensured that Snowball owned by charitable or public benefit capital providers. There is no incentive to greenwash.

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Equity

More than half our team, board and investment committee are women. Diversifying who and how capital is managed is key to changing investment for the better.

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Learning

Our team, expert network and leadership council present and run events for people in mainstream investment to change the way the investment industry thinks and acts.

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Mission-locked

As a B Corporation, our impact mission is written into our articles of association.

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Culture

How we work with each other is important. We run an ongoing strengths-based development programme designed to empower every team member.

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Governance

We’ve been recognised in the top 5% of all B Corporations for our governance structure, helping us deliver our mission.

We're B Corp certified

As a certified B Corp, we meet high standards of social and environmental performance, transparency and accountability. We were awarded “Best for the World” for our governance in 2021 and 2022, scoring in the top 5% of all B Corps across the globe.

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Awards & accolades

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IA 50 2023 Manager

ImpactAssets is an impact investing trailblazer, dedicated to changing the trajectory of our planet’s future and improving the lives of all people. We're delighted to have been listed for the second year running in the ImpactAssets 50™.

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Pensions for Purpose Content Award

We were awarded the Impact Strategy Award by Pensions for Purpose for our work in collaboration with the Impact Management Project on measuring enterprise impact.

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Real Deals ESG Awards

We are delighted to win the Real Deals Media ESG Award 'Impact Fund of Funds', recognising the success of our strategy optimising all our investments for positive impact, risk and return. The Real Deals ESG Awards, celebrate those who are making positive change through ESG in private equity.

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Investment Week's Sustainable Investment Awards

We won Investment Week's 'Best Sustainable Multi-Asset Fund' at their Sustainable Investment Awards 2023. The entries were judged by a panel of sustainable investment experts from across the industry. In their decision making they considered factors including: strong performance record; strength of the team; meeting the fund’s sustainable objectives; excellence in sustainable investing within the investment process; strong engagement record; effective client communication; wider fund impact; and key developments on the strategy in the year.

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Real Leaders Innovative Impact Fund Managers

We were listed in this Real Leaders of Impact Investing special edition '60 Game-Changing Fund Managers', a collaboration between Real Leaders and ImpactAssets. This edition spotlights 60 of the 143 impact fund managers selected across all three IA 50 lists.

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Living Wage Foundation

We are a Living Wage accredited employer. The real Living Wage is the only UK wage rate that is voluntarily paid by almost 10,000 UK businesses who believe their staff deserve a wage which meets everyday needs - like the weekly shop or a surprise trip to the dentist.

Our approach to diversity, equity & inclusion

We all have a responsibility to work towards the elimination of persistent inequities and systemic racism in our society. As investors, we can contribute to addressing these inequities by taking intentional steps to promote diversity and inclusion across our portfolio, and in how we operate. We share our efforts to promote diversity and inclusion, and we review and update our approach as we learn from our experience.

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45%

female board

66%

female management team

Our approach to environmental sustainability

Climate change presents a major threat to healthy life on this planet. The financial system is powerful and we believe it has to serve the world better. There is an urgent need for the investment industry to accelerate the just transition towards a net-zero economy. The Intergovernmental Panel on Climate Change has reported that, in order to avoid catastrophic impacts from climate change, we must limit the average global temperature rise to no more than 1.5°C above the preindustrial era. To achieve this target, global carbon emissions must decline by approximately 45% relative to 2010 levels by 2030, and reach net zero around 2050.

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Net zero by

2030

What it’s like to work at Snowball

We’re a team of dedicated impact and investment specialists, connected by a strong sense of purpose. Knowing what we do is making a difference makes Snowball an incredibly fulfilling place to work.

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A community dedicated to changing industry behaviour

Network

Our ambition is to cause a shift in behaviour across financial markets. We regularly consult with investment and impact leaders on due diligence, particular impact themes and active engagement, as well as on our wider mission.

Leadership Council

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Rhian-Mari Thomas OBE

Co-Chair Snowball leadership council, CEO, Green Finance Institute. Former Global Head of Green Banking, Barclays

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Campbell Fleming

Co-Chair Snowball leadership council, Chairs The Big Exchange Limited

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Bhavini Shah

CEO & Co-founder, CityHive

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Bryony Worthington

The Baroness Worthington, Crossbench Peers

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Dr. Felicitas von Peter

Founder, Active Philanthropy

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Professor Nick Robins

Sustainable Finance Professor, LSE, author of The Road to Net Zero Finance for the UK’s Climate Change Committee, Co-founder of the Financing the Just Transition Alliance.

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Nick Hurd

Chair of Access Foundation, Global Ambassador for the Global Steering Group for Impact Investment, Advisory Council, UK Institute for Impact Investment.

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Rennie Hoare

Partner & Head of Philanthropy – C. Hoare & Co.

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Sarah Gordon

LSE Visiting Professor in Practice, leading a research and engagement project on mobilising private sector capital for public policy priorities and a Responsible Climate Journalism initiative.

Expert Network

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Ana Yang

Executive Director for the Chatham House Sustainability Accelerator

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Andy Schofield

Curiosity Society, Co-opted to the board of London Community Land Trust and an investment committee member of CAF Venturesome’s community-led housing fund

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David Hunter

Co-Founder, CIO at Renewity

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Erik Bruun Bindslev

Merika Advisory

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Hugh Sinclair

Microfinance Transparency

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Katie Gordon

Independent Director and Advisor, socially responsible investment and sustainable business

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Laurie Spengler

Courageous Capital Advisors LLC

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Michael McCreless

Executive Director of Impact Frontiers

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Michelle Kathryn Essomé

Chief Financial Officer and Head of Investor Relations for Birimian Ventures

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Monica Kruglianskas

PROGESA - FIA Business School, EdenLab, FIA Business School

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Nils Johnson

Director of Impact Advisers Capital Ltd

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Plum Lomax

Impact investment consultant

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Sarah Forster

CEO of The Good Economy

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Andrew Dykes

Impact investment advisor

Investors, partners and critical friends

We've shared just some of the investors and partners in Snowball.

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